Uniting School Administrators to Create a Better World

Posts in category Branding

Who Does Your Office Describe?

I recently had the opportunity to serve as a principal for a day at a neighboring intermediate school. I am currently the assistant principal of a middle school in the same district, but for one day, I was asked to substitute for the administration of another school. Their admin team was on a leadership retreat […]

School Branding – Part 5 – The Lobby Experience

School Branding – Part 5 – The Lobby Experience

In this part of the School Branding series, I wanted to share what I think needs to be near the top of the list of what needs to be a focus for school administrators – the lobby experience. How “WOW” is your school’s lobby experience? In Michael Hyatt’s book, Platform, he describes what is a […]

School Branding – Part 4 – Taking Advantage of Social Media

School Branding – Part 4 – Taking Advantage of Social Media

Here is the fourth installment of the School Branding series. As school administrators, we want to have our school identified as a place where parents are proud to have their children attend. We want them to talk about our school and teachers with pride. With Social Media, communication among parents and other members of the […]

School Branding – Part 3 – Sharing the Vision

School Branding – Part 3 – Sharing the Vision

This is part 3 of the School Branding series. You can find Part 1 here and Part 2 here. We want our school to be more than just a place where kids go for most of the day. We want our school to serve as a symbol of pride for the community, our parents, teachers […]